Are many too much? : examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective

Author:

Borchers, Nils S.; Hagelstein, Jens; Beckert, Johannes

Tübinger Autor(en):

Published in:

International journal of advertising - Abingdon : Routledge (2022), Bd. 41, H. 6, S. 974-996

Language:

English

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Article

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