Between skepticism and identification : a systematic mapping of adolescents' persuasion knowledge of influencer marketing

Author:

Borchers, Nils S.

Tübinger Autor(en):

Published in:

Journal of current issues and research in advertising - Abingdon, Oxon : Routledge, Taylor & Francis Group (2022), Bd. 43, H. 3, S. 274-300

Language:

English

Full text:

Dokumentart:

Article

Reference:

This item appears in the following Collection(s)